IMPLICIT & NEURO • ATTENTION • EARLY ACCESS
See Exactly Where Attention Goes
Webcam gaze tracking builds attention heatmaps and areas of interest, so you know what gets seen, what is skipped, and in what order. Any laptop webcam. No headset, no lab. Early access, joining first studies now, and every respondent a verified human.
From A Browser And A Webcam To A Heatmap
No hardware ships and nothing installs. The respondent opens your study in a browser, grants camera access, and a short calibration teaches the model where they are looking. Gaze is then captured as the stimulus paints and aggregated into attention.
01. Opens The Study
The respondent grants webcam access in a normal browser session.
02. A Brief Calibration
A short look-here routine maps gaze to their own screen. No chin rest, no dongle, no download.
03. Capture At Paint
Gaze samples are timestamped from the moment your stimulus renders, so first-fixation and time-to-notice are measured rather than estimated.
04. Aggregate To Attention
Fixations across respondents combine into heatmaps and per-region dwell: the group's attention, not one noisy trace.
Attention, Made Legible
Every measure a classic eye-tracking study delivers, rendered from a webcam and read like a report instead of a data dump.
Attention Heatmaps
Where the group's gaze concentrated, hot to cold, overlaid on your exact creative, pack or page. Reads: what gets seen first, and what never does.
Areas Of Interest
Draw regions such as logo, headline, price or CTA, and get the percentage who looked and average dwell for each. Reads: did the thing that matters get looked at?
Time To Notice
How long before each region first draws the eye, the seconds that decide whether it is seen at all. Reads: how fast attention is earned.
Attention Over Time
How gaze moves across the exposure: the order of attention, not just the final map. Reads: the sequence attention actually follows.
No Headset, No Lab, Just A Browser
Eye-tracking used to mean bringing people into a facility. Here it runs where your respondents already are, and consent comes first.
In The Browser
Opens in a normal survey on a laptop with a webcam. Nothing to install, no hardware to ship.
Camera On Their Terms
The respondent explicitly grants webcam access and can decline. No gaze without a clear, up-front opt-in.
Gaze, Not Video
Camera frames are processed to derive gaze position; the intent is a coordinate stream rather than a stored video of a face. Exact retention is confirmed in your data agreement.
Desktop First
Webcam gaze is most reliable on laptops and desktops. Mobile support is on the roadmap as accuracy matures.
Where Attention Decides The Outcome
The same webcam gaze answers very different questions. Here is where teams point it first.
Ad And Creative Pre-Testing
Which cut earns attention, and whether the brand, not just the visual, is the part people actually look at.
Packaging And Shelf
What gets noticed on a crowded shelf, and whether your brand block wins the first glance against the competition.
Website And UX
Where users look on a page, what they skip, and whether the CTA is ever in the path of their attention.
Message And Key-Visual Placement
Whether the claim, logo or key visual sits where attention lands, or in a corner no one reaches.
See Where Attention Goes
Eye-tracking is in early access. Book a demo and we will run webcam attention on a stimulus of your own.