AUDIENCE • RDIT

Random Domain Intercept Technology

Our patented and proven web-intercept technology allows for the rapid capture and assessment of large, truly randomized samples of human opinion and perception data, anonymous or PII-enriched, delivered without geographic restrictions to millions of diverse respondents, including first-time survey participants and populations in hard-to-reach locations.

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WHERE IT'S USED

RIWI's Technology, Paired With Our Team's Expertise, Helps Clients In Many Areas, Including:

  • Understanding consumer behavior
  • Ad and concept testing
  • Global trend tracking
  • Real-time monitoring
  • Economic forecasting
  • Improving predictive modeling
  • Consumer and purchase intent models
  • Analyzing and optimizing ad and message tests
Methodology Explained

How It Works

Random Encounter

A random web user lands on an otherwise inactive domain.

Validation & Delivery

The appropriate survey or message test is delivered.

Opt-In

Users are anonymous and can safely choose whether to respond.

Real-Time Data

Data are delivered in real time via an interactive web-based dashboard.

THE PROBLEM

RDIT Solves The Challenges Of Traditional Survey And Data Collection Methods

Sample Bias

Traditional data collection techniques are biased in whom they sample and whom they exclude. In-market interviews and panel data can be flawed, subject to bias, and non-random.

Fraudulent Respondents

Legacy online survey techniques can be manipulated by respondents and result in poor-quality data. That's before AI, bots, and habitual survey-takers are thrown in the mix.

Geographic And Time Limitations

Most common online survey techniques suffer from geographic limitations, and only offer episodic or slow data collection. RDIT delivers data in real-time across 229+ countries and regions.

2+ BILLION RESPONSES AND COUNTING

Why Do People Respond To Intercept Surveys?

People stumble onto the RIWI platform in various ways:

  • Tens of thousands of domains are registered each day
  • Over 400 million domains are currently registered
  • Billions of domains are waiting to be registered
  • Most of these domains are commercially inactive and can fall into a dynamic pool of RIWI-controlled domains, in any country and any language

People answer our questions with no incentive, for diverse reasons:

  • They are eager to express their opinion
  • They are interested in the topic
  • It's quick and easy, with no personal data requested
PRIVACY BY DESIGN

RDIT Is Safe And Anonymous

  • IP addresses are not ingested, protecting participant privacy and enhancing security
  • RIWI collects and reports geo-location and self-reported age and gender only, no personally identifiable information is stored or reported
  • No response is traceable to an individual; re-identification via machine learning isn't possible, since RIWI never collects PII in the first place
  • Respondents are advised of their anonymity, security, and privacy when they randomly access a RIWI survey
SAMPLE QUALITY

RDIT Mitigates Bias And Results In Diverse Samples

  • The audience exposed in any world region is geographically representative of that region's online population; RIWI groups respondents by region, city, and sub-city area, and serves a language- and context-appropriate survey
  • No incentives are offered, which eliminates incentive bias, and participants can exit at any time; people respond because the topic holds salience for them, not for a reward
  • Survey and message-test sites carry no ad-tracking pixels, so ad-block technology doesn't materially reduce sample size or diversity
  • RDIT's design reduces self-selection bias, social desirability bias, acquiescence bias, and online coverage bias
  • Non-respondent bias is unknown for any single study, since the sampling frame is random and anonymous by design, but unweighted self-reported data (like education levels) can be checked against census figures to confirm generalizability
DATA INTEGRITY

RDIT Results In High-Quality Data

  • Continuous bot-filtering and anomaly detection (including straight-lining detection) confirm answers are authentic human responses
  • Entry points to the survey rotate regularly, so respondents are unique and haven't previously completed the study
  • RIWI specializes in survey and message-test optimization to reduce respondent fatigue on every device and bandwidth, using clear, concise language
  • Data are delivered in real time, unweighted and weighted to the population of interest; weights are applied to age and gender using the most recent census data via a post-stratification raking algorithm, with statistical significance testing (Chi-square) on every cross-tabulation
PEER REVIEWED

A Sample Of Peer Reviewed References

Studies using RDIT have been published in top journals across a range of disciplines.

Select representative publications

Harness Random domain intercept technology

Have A Project That Needs Our Technology?

229+ countries and territories. No panels, no incentives, no PII. Anonymous, verified, peer-reviewed.

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