THE CAPABILITY MAP
Not A Survey Tool, An Insight Platform
A grouped map of everything CoolTool actually does, read from the opportunity rather than the feature list.
AI Agents & Copilots
The platform is built around a team of specialist AI agents , not one chatbot bolted on the side. They design the study, talk to respondents, code the answers and write the story.
Survey Designer Agent
Describe a goal in a sentence , get a full, methodology-ready survey with logic in seconds.
Audience Agent
AI proposes and sizes the right audience, quotas and screening for the question you're asking.
AI Interviewer
Turns every open end into a real conversation , probing for the "why" with thousands of people at once.
Storyteller Agent
Reads the crosstabs and writes the narrative, with the statistically significant moves called out.
Report Expert Agent
Ask your data a question in plain language; get the chart and the automated insight back.
Open-End Coder
Auto-codes thousands of verbatims into themes , the days-long job done in minutes.
Data Assistant
A chat copilot sitting on top of your analytics , explore results by asking, not clicking.
Suggest With AI
One click fills objects, criteria, attributes and instructions on the hardest question types.
Ways To Ask
Far beyond radio buttons. A single builder spans everything from a quick poll to a full trade-off experiment , with the logic to make each survey feel personal.
40+ Question Types
NPS, matrix, sliders, ranking, open text and more , one consistent, mobile-ready builder.
AI Conversational Interviews
Qualitative depth at quantitative scale , no moderators, no scheduling.
Choice-Based Conjoint (CBC)
Model the trade-offs people actually make , Hierarchical-Bayes utilities, not stated importance.
MaxDiff
Rank what matters most, cleanly , no scale-use bias, no everything-is-a-5.
Media & Upload Questions
Capture images, video and files in-survey; add a cover image to set the scene.
Skip Logic & Piping
Personalized paths that react to answers, and pipe earlier responses into later questions.
Quotas, Rotation & Randomization
Census-representative samples, with rotation that kills order and position bias.
System-1 & Neuro
Hear what people won't , or can't , say. Reaction-time and neuro methods that used to need a lab, delivered as question types and run on real humans anywhere.
Reaction Time Test
How strongly a brand owns a quality , measured before the respondent can edit the answer.
Implicit Comparison
Which of two or three objects wins on a dimension, head-to-head at speed.
Implicit Attribute
Which logo, pack or variant instinctively owns the attribute you're designing for.
Go/No-Go (GNAT)
Category-attribute association with a built-in attention check that screens out noise.
Rapid Visual Test
Gut-level "which one" visual preference , the instinctive pull no survey will admit.
Greenwald D-Scores
The publishable implicit metric , computed, banded and quality-flagged for you.
Attention & Eye-Tracking
Webcam gaze heatmaps and areas-of-interest , attention, without the lab.
Emotion & Facial Coding
Second-by-second emotional response to an ad or concept, from the webcam.
Reach & Sample Quality
Stop paying per interview. Reach real, verified humans across the open web , and screen out the fraud you'd otherwise be billed for.
RIWI Verified Reach
Real people across 200+ countries, verified at the source , no traditional panel to buy.
No-CPI Economics
Programme pricing instead of per-complete , ask more questions without the meter running.
Panel & Partner Integrations
Bring your own panel or a partner like PureSpectrum, and mix sources in one study.
Link & List Distribution
Share a link or invite your own audience , same platform, same analysis.
Fraud & Quality Screening
Bots, speeders and duplicates filtered before they contaminate , or cost , you.
Quality-Aware Quotas
Fill quotas with quality respondents, not just any complete that trips the counter.
Per-Respondent Quality Scoring
Every respondent carries a quality score you can filter and weight by.
Analysis, Dashboards & Statistics
From raw responses to a decision, without leaving the platform. Live dashboards, real statistics, and analytics purpose-built for the advanced methods above.
50+ Analysis Widgets
Charts, crosstabs, gauges, maps and tables , drag to build a dashboard that reads itself.
Crosstabs & Significance Testing
Chi-square, t-test, ANOVA and z-test built in , the numbers carry their own significance.
Breakdowns & Filters
Slice any result by any segment, instantly, without re-fielding or re-exporting.
Conjoint Analytics Suite
Attribute importance, part-worths, willingness-to-pay, a market simulator and an opportunity finder.
Implicit Analytics
D-score distributions, congruent-vs-incongruent reads and group comparisons , interpreted for you.
Slides & Report Builder
Compose findings into a shareable, on-brand report , no copy-pasting into a deck.
Themes & White-Label
Put your brand , or your client's , on every dashboard and export.
Automatic Data Pipeline
Raw responses cleaned, typed and aggregated (bronze → silver → gold) with zero manual prep.
Automation & Blueprints
Turn a study you built once into a repeatable product. Lock the methodology, expose only the stimuli, and let your team , or your clients , run it on demand.
Blueprints (Save As Methodology)
Any study becomes a reusable, versioned blueprint , your house method, captured once.
Variable & Stimulus Slots
Lock the questions and analysis; leave open only the parts others fill , packs, ads, concepts.
Client-Shareable Studies
Hand a blueprint to a client , they bring the stimuli, you deliver the insight. A new channel.
Trackers & Waves
Re-run on a schedule; trends update themselves, quarter after quarter.
Methodology Templates
Start from proven templates instead of a blank page , best practice, built in.
Data, API & Machine-Ready
Research your code can call. Every study emits structured, significance-tested data , ready for your warehouse, your product, or your own agents.
REST API
Create studies, launch fieldwork and pull typed results as JSON , everything the app does, in code.
Webhooks & Events
Subscribe to completes, quota fills and study-ready events; pipe them anywhere in real time.
Exports: PPTX · PDF · SPSS · CSV
Your data leaves in the format your workflow already speaks , whenever you want it.
Machine-Ready Structured Data
Typed, weighted, significance-tested rows , nothing downstream has to guess.
Enterprise, Security & Collaboration
Built to be trusted and shared. Workspace isolation, granular roles and enterprise sign-in come standard , so teams and clients can work together safely.
Auth0 SSO
Enterprise single sign-on , your identity provider, your policy.
Workspaces & Isolation
Every project scoped to a workspace , data stays where it belongs, by design.
Granular Roles & Permissions
Fine-grained RBAC across roles , the right people can do the right things, and only those.
Shared Workspaces
Your whole team , and your clients , collaborate in one place, no per-seat traps.
Secure Dashboard Sharing
Share a dashboard by scoped token , access bound to exactly what you intend.
Respondent Experience & Global
The data is only as good as the experience that captures it. A fast, forgiving, multi-language runner that respondents actually finish.
Mobile-First Runner
Every study , including neuro , works from 320px up, with big touch targets and no lag.
Resume After Refresh
A dropped connection or an accidental refresh doesn't lose the response , they pick up where they left off.
Multi-Language & Translation
Field one study across markets , AI-assisted translation keeps meaning, not just words.
Millisecond-Accurate Timing
Reaction times captured at paint and filtered to published windows , implicit data you can defend.
Real-Time Preview
See exactly what respondents will see as you build , no publish-and-pray.
This Is The Map
New capabilities land continuously. Ask for a live tour of the ones that fit your programme, or early access to what is on the horizon.