SOLUTIONS • CUSTOM

Bring Us Your Toughest Research Questions

Most research questions fit an existing tool, but some don't. Your use case may be specific enough that no single off-the-shelf method will actually measure what matters. Or, maybe it simply won't go deep enough. RIWI's consultants are seasoned at designing new methodologies around problems just like that.

Brief Our Team
HOW IT WORKS

Strategy First, Methodology Second & Tools Third

Custom measurement projects begin with the decision your research is aiming to inform, not the methodology it'll use. RIWI's research team designs the right blend of traditional, non-conscious, and sampling methodologies around that decision.

RECENT CUSTOM WORK

What It Looks Like In Practice

Two examples of what's come out of the custom measurement process lately: a shoppability methodology, built to predict whether a product actually gets chosen off a shelf, not just rated well in a survey; and a desirability methodology, built to separate what people say they want from what would actually move them to buy. Neither existed before a specific client brought a specific problem.

We've also covered:

  • Public-health attitudes in fragile states (post-conflict, post-disaster contexts)
  • Combined implicit + behavioral + survey designs for ad-effectiveness studies that needed signal stronger than any single method
  • Multi-country, multi-language brand equity programs with consistent methodology across 50+ markets
  • Low-incidence professional studies (specialist clinicians, academic researchers, indigenous community leaders)
  • Custom tracker designs for non-standard topics: geopolitical risk, technology adoption, social attitudes
Brief Our Team
GET IN TOUCH

We Look Forward To Hearing About Your Research Problems

We'll be honest and respond with some general guidance on whether we're the right fit and if so, schedule some time to dig into it together.

Get In TouchBrowse standard solutions