SOLUTIONS • BRAND

Understand What Your Brand Actually Means To Consumers

Impressions form before opinions do. RIWI captures both: the instinctive reactions and considered responses. The gap between them is where most brand strategy goes wrong and what we're here to help you avoid.

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THE PROBLEM

Traditional Trackers Tell You People Like Your Brand But Not Why

Trackers typically report the same handful of metrics wave after wave, which is important data. But, they rarely explain what actually causes those numbers to move. At RIWI, we understand the real drivers of brand success are the associations and emotional reactions that trigger before consumers can start rationalizing or typing out a survey response.

WHAT YOU CAN RUN

Brand Methodology That Captures What Surveys Miss

Enriched Brand Tracking

Track brand equity over time and diagnose for the root cause with implicit, behavioral, and stated data.

Implicit Association

Measure the associations between your brand and key attributes with implicit and reaction time testing.

Mental Availability

Plot your brand against the competition and category entry points. Get insight into what consumers care about most and where you stand in relation.

Facial Coding

Capture and code flashes of emotion as consumers experience brand assets with integrated expression analysis.

Sensory Experience

For brands whose physical experience matters, scent, taste, and sound testing reveal what actually drives preference, not just what gets reported afterward.

Physiological Response

Track involuntary signs of emotional arousal with heart rate and skin conductance, highlighting when your brand actually triggers a reaction.

GET STARTED

Understand how your brand actually makes consumers feel

See what's actually driving your brand with implicit, survey, and behavioral tools, in one platform. It's free to start!

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