IMPLICIT & SYSTEM-1 • REACTION-TIME SCIENCE
Implicit Tests, Without The Lab
Five reaction-time methods that measure what people feel before they can explain it: brand associations, design preference, hidden bias. Set up in minutes with AI, run on verified humans, and let the D-scores compute themselves. Five methods, desktop and mobile, Greenwald D-scores. Live today.
Five Ways To Read System 1.
Each measures a different implicit signal, from raw brand association to which design your gut prefers.
Reaction Time Test
How strongly people tie your brand, product or concept to a quality, measured before they can edit the answer. An object and a quality appear together and the respondent taps yes or no as fast as they can. Returns a Greenwald D-score per object.
Implicit Comparison
Which of two or three objects wins on a dimension: modern versus traditional, like versus dislike, premium versus cheap. Returns preference strength between objects.
Implicit Attribute
Which execution, such as a logo, pack or key visual, actually owns the quality you want. Up to three variants per object. Returns per-variant association scores.
Go/No-Go (GNAT)
Category and attribute association with a built-in attention check that screens out noise.
Rapid Visual Test
Gut-level which-one visual preference: the instinctive pull no survey will admit.
Greenwald D-Scores
The publishable implicit metric, computed, banded and quality-flagged for you.
You Bring The Brands, We Bring The Method
Implicit tests used to mean a psychologist, a lab and weeks of scripting. Here it is a question type. Add your objects, and the platform handles the counterbalancing, the training gates and the timing.
Suggest With AI
Describe the goal and AI proposes the objects, qualities, poles, instructions and settings, on every one of the five tests.
Attribute Library
Save the qualities and images you use and reuse them across studies in one click.
Text Or Image Stimuli
Every object, pole, variant and category takes a word or a picture.
Smart Defaults
Training thresholds, repetitions, counterbalancing and timing come pre-tuned to published practice. No psychology degree required.
Built For Real Thumbs And Real Attention
An implicit test is only as good as the milliseconds it captures. The runner is engineered so the timing, and the data, hold up.
Counterbalancing
Button sides randomise per respondent and per trial, so which side is yes never biases the read.
Calibration And Training
Practice rounds with an accuracy gate. Inattentive respondents are retrained or screened out before the real trials.
Millisecond Timing
Reaction time is captured the instant the stimulus paints, then filtered to the 300 to 10,000 millisecond window from the literature.
Read, Then Go
Instructions can require a genuine read, and an optional countdown primes the respondent before timing starts.
Mobile And Keyboard
Big touch buttons from 320px up, arrow keys on desktop, and every image preloaded so nothing lags mid-trial.
Progress, Your Way
A progress bar, a plain counter, or a clean no-prompt run.
What Implicit Reveals
The questions people cannot answer honestly, because the truth is faster than words.
Brand Associations
Which qualities your brand really owns in memory, versus the ones it only claims. Best with the Reaction Time Test.
Logo And Pack Variants
Put three executions head to head and see which instinctively signals the attribute you are designing for. Best with Implicit Attribute.
Ad And Creative Pre-Test
Read the gut reaction to a visual before it ships. Best with the Rapid Visual Test.
Head-To-Head Preference
Which concept, name or claim wins on the dimension that matters. Best with Implicit Comparison.
Claim And Message Fit
Does the audience implicitly link your message to the brand, or is the association weaker than the deck suggests? Best with Go/No-Go.
Bias And Sensitive Topics
Attitudes people will not state out loud, surfaced through response speed rather than opinion. Best with the Reaction Time Test.
Hear What People Won't Say
See the five implicit tests set up live, and the D-scores waiting on the other side.