IMPLICIT & NEURO • EMOTION • EARLY ACCESS
Read How People Feel, Second By Second
Webcam facial-expression coding turns a face into an emotional arc: joy, surprise, sadness and more, tracked across the whole exposure. You see how a spot lands moment to moment, not just an average at the end. No lab, no hardware. Early access, and every response a real verified human.
From Webcam Frames To An Emotional Arc
With consent, the respondent's webcam captures frames while they watch. A facial-expression model reads each frame for the classic emotion signals, and the platform stitches those per-frame probabilities into one timeline you can align to your stimulus.
01. Webcam Captures Frames
Frames are captured as the stimulus plays, in the browser.
02. A Model Reads Each Frame
Scored for the standard expression set: joy, surprise, anger, sadness, fear, disgust and neutral. Not a single end-of-clip guess.
03. Per-Frame Probabilities
Each frame carries its own emotion probabilities rather than one summary number.
04. Aggregated To A Timeline
Frames become a second-by-second timeline, time-locked to the clip so every peak and valley maps to a scene, frame or claim on screen.
The Whole Emotional Response, Read Out
Not a mood score at the end, but the shape of the feeling as it happens, tied to the exact moment on screen.
Moment-To-Moment Emotions
Joy, surprise, anger, sadness and more, tracked second by second across the whole exposure. Reads: where feeling rises and falls.
Peaks And Valleys, Mapped
Every high and low is pinned to a timecode in your stimulus, so you know which frame earned the smile and which one lost the room.
Valence And Engagement
One overall read of how positive the response was and how engaged the face stayed: a headline number that sits on top of the arc, not instead of it.
Per-Scene Response
Split the arc by scene or shot and compare, so the edit decision is evidence rather than opinion.
Consent-First, On An Ordinary Laptop
Emotion coding only works when people opt in and the capture is honest. The runner is built to ask first, run in the browser, and be plain about what it does.
Consent First
The respondent is asked to turn on their camera and explicitly agrees before any frame is captured, and can decline and continue the study.
Runs In The Browser
No install and no plugin. A standard laptop webcam and a modern browser are all it takes.
Analysed For Expression
Frames are analysed for expression signals to build the timeline. Handling and retention follow your study's data agreement.
Lighting And Face Check
A quick check confirms the face is framed and lit before timing starts, so the read is not wasted on a dark or off-screen frame.
Mobile Note
Best captured on a laptop or desktop webcam today. Mobile front-camera support is on the early-access roadmap.
Honest By Default
Respondents always know the camera is on. No silent capture and no dark patterns.
Where The Arc Changes The Decision
Any moment-based stimulus has an emotional shape. Emotion coding is at its best where when people feel something matters as much as whether.
Ad And Video Creative Testing
See the emotional arc of a spot: where it grabs, where it sags, and whether the payoff actually pays off, before you commit media.
Content And Trailer Testing
Which cut holds feeling, and which scene is where attention and emotion quietly drop out.
Message And Claim Reaction
The involuntary reaction the instant a claim appears: a flash of surprise, confusion or delight that self-report smooths over.
UX And Experience Moments
The frustration spike at a broken step and the relief at a fix, pinned to a moment in the flow.
See The Feeling, As It Happens
Book a demo and watch a facial-emotion timeline run on a study of your own: the arc, the peaks, the moment it lands.